Schema Markup Generator
Generate JSON-LD structured data for LocalBusiness, FAQPage, and Article schema types. Fill in the fields and copy the ready-to-use code for your website.
Frequently Asked Questions
What schema types get rich results in Google Search?
Google currently shows rich results for several schema types: FAQPage can display expandable Q&A sections directly in search results; Article and NewsArticle can appear in Top Stories carousels; LocalBusiness can show business details in the Knowledge Panel; Product schema displays prices, availability, and ratings; HowTo can show numbered steps. The types that most consistently generate visible rich results for small business websites are FAQPage, LocalBusiness, and Product — these have the clearest relationship to search queries that trigger them.
Does schema markup directly improve Google rankings?
Schema markup itself is not a direct ranking factor — adding it won't mechanically move your page up in results. What it does is make your content easier for Google to understand and eligible for rich results, which can improve click-through rates by making your result more visually prominent. A page with an FAQ accordion in search results often gets more clicks than a plain blue link, which sends a positive engagement signal. The indirect path from schema to rankings runs through better CTR and user engagement, not a direct algorithmic boost.
How do I test whether my schema is valid?
Use Google's Rich Results Test at search.google.com/test/rich-results — paste your URL or the schema JSON directly to see if Google can parse it and whether it qualifies for rich results. Schema.org's validator at validator.schema.org checks for structural correctness against the full schema.org vocabulary. For live monitoring, Google Search Console's Enhancement reports show which pages have valid structured data and flag any errors or warnings after Googlebot crawls them. Always test after adding schema, since a single syntax error like a missing closing brace breaks the entire block.