Anchor Text Analyzer
Paste your backlink anchor texts one per line and see how they distribute across branded, exact match, partial match, generic, and naked URL categories with percentage breakdowns.
Anchor Distribution
Frequently Asked Questions
What is a healthy anchor text distribution for SEO?
A natural-looking profile typically has 40–60% branded anchors (your company or domain name), 20–30% generic or naked URL anchors, 10–20% partial match phrases, and only 5–10% exact match keyword anchors. Sites with more than 30% exact match anchors often look manipulative to Google's algorithms. The ideal distribution mirrors how natural editorial links form — most people link using the brand name or "click here" rather than a perfectly formatted keyword phrase.
What counts as a branded anchor?
Branded anchors include your company name, website domain, founder's name, product names, and taglines. For example, if your brand is "Rajesh R Nair Consulting," anchors like "Rajesh Nair," "rajeshrnair.com," "RRN Consulting," or "Rajesh's blog" are all branded. Domain-based anchors like "visit rajeshrnair.com" and "according to rajeshrnair.com" also count as branded since they reference the entity rather than a generic keyword. This tool uses your entered brand name to detect variations.
Should I be worried if I have too many exact match anchors?
Yes, if your exact match percentage is above 25–30%, it's worth reviewing your link building practices. Google's Penguin algorithm specifically targets anchor text over-optimization. However, having some exact match anchors from genuinely relevant pages is normal and expected. The risk comes from patterns — if your link profile looks like it was built with a specific keyword target in mind rather than natural editorial mentions, that's what triggers scrutiny. Aim to diversify through consistent content marketing and PR-style outreach that earns branded links naturally.